By Hurraw

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The Hurraw project started back in 2003. At the time, the founder Cyril Lemyre was importing pet accessories into Canada. One of his customers gave him a book called Food Pets Die For, by Ann Martin. The author was describing in detail how the pet food industry actually works and explained that the nice ingredients we see in the ads and on the packaging are not representative of the actual ingredients used. After checking out the book’s references, Cyril Lemyre decided to conduct an experiment: making pet food in which 100% of the ingredients are accepted for human consumption. If what was written in the book was true, then such food would provide obvious health results for the dog.

Turkey, lentils, turkey liver, eggs, carrots, pumpkin, spinach, flaxseeds, apple cider vinegar, cranberries, calcium, thyme, ground celery seeds, phosphorus, vitamin E

Guaranteed Analysis

Crude Protein Min: 32%
Crude Fat Min: 17%
Crude Fibre Min.: 4%
Moisture Max.: 8%
Omega-3 Fatty Acids Min.: 0.8%
Omega-6 Fatty Acids Min.: 3%
Ash Min.: 5%
Calcium Min.: 1.2%
Phosphorus Min.: 1%

Feeding Guideline

Weight of Dog - Daily Ration grams
3kg - 25
6kg - 50
12kg - 100
20kg - 150
27kg - 200
35kg - 250
44kg - 300
55kg - 350