Chicken

Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivores first, omnivores second and thrive with good animal protein in their diets. At Inception®, we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for long and happy life with you.

Chicken, Chicken Meal, Oats, Millet, Chicken Fat (Mixed Tocopherol Preserved), Milo, Ground Flaxseeds, Natural Flavor, Calcium Carbonate, Dicalcium Phosphate, Salt, Potassium Chloride, Taurine, Choline Chloride, L-Carnitine, Vitamins (Vitamin A Acetate, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Pyridoxine Hydrochloride, Riboflavin Supplement, Folic Acid, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Calcium Iodate)

Crude Protein (Min): 25%
Crude Fat (Min): 15%
Crude Fiber (Max): 6%
Moisture (Max): 12%
Calcium (Min): 1.2%
Phosphorus (Min): 1.1%
Omega 6 Fatty Acids* (Min): 3.0 %
Omega 3 Fatty Acids* (Min): 0.50%
Taurine* (Min): 0.20%

Weight Of Dog - Cups per Day
Dog (lbs) - (Adult)*
10 or less - 1/4 to 3/4 cup
10 to 20 - 3/4 to 1 1/2 cups
20 to 30 - 1 1/2 to 2 cups
30 to 40 - 2 to 2 1/4 cups
40 to 60 - 2 1/4 to 3 1/4 cups
60 to 80 - 3 1/4 to 4 cups
80 to 100 - 4 to 4 3/4 cups
*Standard 8-fluid ounce measuring cup

Puppy
Feed up to twice the amount per day.

Gestation & Lactation
Feed up to three times the adult amount per day.

For Combination Feeding
Feed 1/3 cups less dry food for every 1/2 can of wet food.

When switching your dog's diet, we recommend that it should be done gradually over 5-7 days, increasing the amount each day with the present diet as sudden change in diet may result in digestive disturbances.