Chicken Biscuit


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Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivores first, omnivores second, and thrive with good animal protein in their diets. At Inception®, we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for long and happy life with you.


Chicken, Oats, Millet, Milo, Natural Flavor, Mixed Tocopherols (Preservative).

Guaranteed Analysis

Crude Protein (Min): 15%
Crude Fat (Min): 6%
Crude Fiber (Max): 8%
Moisture (Max): 10%

Feeding Guideline

Intended for intermittent or supplemental feeding only.