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Inception® is formulated with animal or fish protein first to serve your feline companions’ needs. We understand your feline companions are carnivores first, omnivores second, and thrive with good animal or fish protein in their diets. At Inception®, we ensure our first two ingredients are animal or fish protein. We want to give your feline companions everything they need for long and happy life with you.

Turkey, Duck Broth, Guineafowl, Quail, Duck, Turkey Liver, Natural Flavor, Agar-Agar, Potassium Chloride, Calcium Carbonate, Choline Chloride, Vitamins (Niacinamide, Vitamin E Supplement, Vitamin A Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Riboflavin, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Vitamin B12 Supplement, Folic Acid, Biotin), Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Tricalcium Phosphate, Dandelion Greens, Fructooligosaccharide, Marine Microalgae Oil, Salt, Magnesium Proteinate.

Guaranteed Analysis

Crude Protein(min.): 10.0%
Crude Fat(min.): 7.0%
Crude Fiber(max.): 1.0%
Moisture(max.): 78%
Taurine(min.): 0.05%